Jocelyn McDowell grew up wanting to work in media, so she was thrilled to land her first industry job after finishing her Masters. Throughout her career, the one constant in media consumption has been change and she has a developed a reputation for understanding it, adapting to it, and helping companies get in front what’s next. She understands the consumer, how they use new technologies to consume media, the impact these new habits are having on traditional media and how important it is for brands to pivot if they want to adapt and thrive. She has worked on a number of leading brands in the sports and entertainment world including, NASCAR, TCM, TBS, TNT, NCAA, NBA, PlayOn! Sports, Disney Channel, Disney XD and Disney Junior. She has also spent time working for and consulting with a number of leading edge start-ups in the new technology and media industries. If you are looking to evolve your brand in your current space, expand to new audiences, develop new content, try something new or build a content strategy for the future, she can help!
An analytically minded extrovert who is equally comfortable performing detailed data analysis or having in-depth conversations with management about marketing strategy and business objectives. Highly skilled in understanding business needs and using marketing analytics to improve customer experiences, generate conversions and increase revenue. Deep knowledge of marketing analytics including data generation, aggregation and manipulation, along with advanced analytics and data visualization. Expert level with setting up and managing marketing analytics platforms such as web analytics, tagging and tracking, AB testing, heat mapping and mobile app analytics. Deep knowledge across a wide-range of data sources including web traffic, digital advertising, CRM, email, social, market research, syndicated & financial data.