Our Story

I’m a data strategist and martech expert helping companies make sense of the user behavior they’re missing … especially as AI tools reshape how people navigate websites.

Over the years, I’ve worked across marketing analytics, conversion tracking, and UX strategy … supporting teams that needed clear, actionable insights from their data. But with the rise of GPT, chatbots, and embedded AI, I saw the ground shifting. Funnels started breaking. Attribution got messy.

That’s why I’ve re-focused MIProfs to meet this new era of AI-driven user behavior. Using GA4, GTM, and privacy-first tracking, we help teams regain visibility into how users interact, decide, and convert.

What We Believe

At MIProfs, we believe measurement should evolve as fast as technology.

AI tools have changed how people behave—but most tracking setups haven’t kept up.

That’s where we come in. Our goal is to close the gap between user behavior and business visibility by combining smart strategy with practical execution. We help growth-minded teams track what really matters.

What Makes Us Different

Insight-Driven

We go beyond dashboards to uncover actionable insights from AI interactions, user journeys, and micro-conversions.

Privacy-Focused

We configure tracking and consent tools to meet GDPR, CCPA, and other standards—without losing data fidelity.

Platform-Agnostic

Whether you’re on HubSpot, GA4, Segment, or Webflow, we build strategies that align with your current stack.

Growth-Aligned

Our work supports your KPIs—conversion lift, retention, attribution—not just clean dashboards.

Not Sure What’s Missing from Your Tracking?

Let’s Find the Gaps Together

Most teams don’t realize how many signals go untracked after implementing AI tools. We’ll help you spot them—and fix them.

Your Data Deserves to Tell the Truth

Start seeing what your users are really doing—and what it means for your growth.

Free Website Analysis

we'll analyze your site and Provide options

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