Our Story

We are data strategist and martech experts who help companies make sense of the user behavior they’re missing … especially as AI chat and other AI tools reshape how people navigate websites.

Over the years, we have worked across marketing analytics, conversion tracking, and UX strategy … supporting teams that needed clear, actionable insights from their data. But with the rise of GPT, chatbots, and embedded AI, I saw the ground shifting. Funnels started breaking. Attribution got messy.

That’s why we re-focused MIProfs to meet this new era of AI-driven user behavior. Using GA4, GTM, and privacy-first tracking, we help teams regain visibility into how users interact, decide, and convert.

What We Believe

At MIProfs, we believe measurement should evolve as fast as technology.

AI tools, especially AI chat, have changed how people behave—but most tracking setups haven’t kept up.

That’s where we come in. Our goal is to close the gap between user behavior and business visibility by combining smart strategy with practical execution. We help growth-minded teams track what really matters.

What Makes Us Different

Not Sure What’s Missing from Your Tracking?

Let’s Find the Gaps Together

Most teams don’t realize how many signals go untracked after implementing AI tools. We’ll help you spot them—and fix them.

Insight-Driven

We go beyond dashboards to uncover actionable insights from AI interactions, user journeys, and micro-conversions.

Privacy-Focused

We configure tracking and consent tools to meet GDPR, CCPA, and other standards—without losing data fidelity.

AI-Aware Tag Management

Ensure your AI tools are properly tagged in Google Tag Manager (across your stack, including WordPress). We implement structured tagging for chatbot launches, GPT interactions, and follow-up actions.

Growth-Aligned

Our work supports your KPIs—conversion lift, retention, attribution—not just clean dashboards.

Track What AI Tools Can’t Tell You Alone

Start seeing what your users are really doing—and what it means for your growth.

Book Your Free AI Behavior Audit

We’ll review your current setup and show you where users are getting lost after interacting with your AI tools like chatbots, GPT plugins, or smart forms.

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