Helping Companies See What Their Data Isn’t Showing Them

I'm a data strategist and martech expert helping companies make sense of the user behavior they’re missing...especially as AI tools reshape how people navigate websites. After decades working in analytics, I saw the shift: GPT, chatbots, and embedded AI are changing how customers behave—but most analytics setups can’t keep up. Funnels break. Attribution gets murky. I founded MIProfs to close that gap. Using GA4, GTM, UX strategy, and privacy-safe tracking, I help teams bring visibility back into their decision-making.

Track. Understand. Optimize.

Most companies are flying blind after adding AI. We help you regain visibility into real user behavior—before, during, and after AI interactions.

AI Behavior Analytics & Insights

Track real user actions around your AI tools—chatbots, GPT, and forms—so you can optimize what works.

AI Data Visualization

Build dashboards that highlight GPT interactions, dropoff points, and behavior patterns that drive conversions.

Tag Management for AI

Ensure GPT tools and AI flows are tracked in GA4 using structured, reliable GTM tagging.

AI Funnel & Event Audits

Identify gaps in your tracking caused by AI tools and fix blind spots in your funnels.

MarTech + AI Integration

Pass clean, structured AI event data across platforms like HubSpot, Segment, or your CRM.

AI-Optimized Customer Journey Mapping

Understand user flow before, during, and after AI interaction to uncover friction and lift results.

Data Privacy & Consent Strategy

Make sure your AI tools don’t break compliance. We help you implement cookie consent tools, configure GA4 and marketing platforms to respect privacy laws, and ensure user trust across your stack.

Free Consultation

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